Poynter profile on Beta, the digital products arm of The New York Times

The team is tasked with taming the daily flow of content and reanimating the NYT’s vast archives.

“News is and will always be the heart of (our) service,” French said. “But for an organization that puts out 350 stories a day — the equivalent of a Harry Potter book a day — we do a lot more than just tell you what the news is. We tell you how to live a better life.”